IHG Hotels
PITCHED AND WON THE LAUNCH OF IHG REWARDS
To introduce the world to IHG Hotels & Resorts' new rewards system, we created a 360º global campaign encouraging clients to “guest how they guest” and stay how they choose in IHG Hotels. Whether that means ordering everything on the menu, arriving in style, or never leaving the room. We created a library of content they could deliver to various franchise owners to create a cohesive campaign globally.
Cayman Islands
PITCHED AND WON CAYMAN ISLANDS TOURISM
In today’s world, vacation has lost its charm. It’s become stressful and overbearing.In this campaign, we take something that’s uniquely ownable to us, the Cayman Islands name, and introduce the world to a better way to getaway: VaCay.If it were up to us, no one would ever vacation again. Vacation is stressful. It’s overwhelming. It’s demanding.If we’re being honest, vacation is a bit of a fraud. But there’s a better way to getaway.VaCay.