Best Seat In The House
Only 0.004% of fans will get the chance to watch the World Cup in stadiums. Since the World Cup will be playing inside the pitch, we turned our focus to where the rest of the world watches the game: their own seats. The best seat in the house isnt at the stadium, it’s wherever our fans are.
Blood, Sweat & Beers
When you're a soccer fan spilling beer is inevitable. In this campaign we’ll celebrate the ultimate sacrifice that every fan makes through the eye of spilled beer and we’ll do it in the most epic way possible.
College Football
Modelo gives an ode to all the full-time, die-hard football fans out there who are willing to put their heart and soul into supporting their favorite team. No matter how early they have to rise or how late they have to stay, Modelo brews its beer with the full-time fans in mind.