OMCheese Burger
Innan effort to turn around declining sales at Applebees we needed to engage a new diner. We learned that gen z are obsessed with cheese. So much so that they make it their whole personalities. And we saw that U.S. cheese consumption hit an all-time high in 2023. Since you can never have too much cheese we introduced the world the the OMCheese Burger and it was a hit.
PretzCell
When you go out, nothing saves you from a hangover like carbs. So we made the PretzCell: a phone case that holds Applebee’s Brew Pub Pretzels. Now its wallet, keys, Pretzcell before you leave the house.
We launched it in Austin with a 6th Street food truck handing out free pretzels, then took it nationwide with a giveaway.
