Zelle was created by the top 7 banks and is all about money flowing seamlessly between people (think Venmo but already in your bank app). We were tasked with creating high profile campaign to launch the brand to the US.
For the TV we tapped Daveed Diggs, of Hamilton fame, to create a campaign to teach people that Zelle is "How Money Moves".
You Owe Me
It gets awkward to ask people for the money they owe you, so we used Daveed Diggs to create a series of videos that people can use to get their money back (through Zelle duh). This video drove people to the experience.
These are what people could use to share out to ask for money.