IHG Hotels

PITCHED AND WON THE LAUNCH OF IHG REWARDS

To introduce the world to IHG Hotels & Resorts' new rewards system, we created a 360º global campaign encouraging clients to “guest how they guest” and stay how they choose in IHG Hotels. Whether that means ordering everything on the menu, arriving in style, or never leaving the room. We created a library of content they could deliver to various franchise owners to create a cohesive campaign globally.